Volunteering is good for business. There are many benefits of corporate volunteerism, including:
- Business Development. Employees who volunteering are fostering new personal relationships which can lead both directly and indirectly to future sales opportunities. New relationships may yield new business leads and valuable personal referrals.
- Enhanced Brand Visibility & Brand Value. Employees who volunteer in the community are not only increasing public awareness about their business brand, but demonstrating a corporate value of community service which is appreciated by many citizens.
- Peer Networking Opportunities. Employees who serve on nonprofit boards will gain invaluable networking opportunities, often with individuals across a wide array of industries.
- Leadership Development. Volunteer activities including board service and nonprofit special project management can assist employees in developing their personal leadership skills and building up their public profiles as community leaders.
Articles on the Corporate Benefits of Volunteering:
Volunteering – A Great Way to Learn Real Executive Leadership
Why Volunteering is Good for Your Business
Huffington Post, 11.05.2012
Deloitte Volunteer IMPACT Research
Measuring important aspects of corporate community engagement